Jenny Thwaites
Fractional CMO |
Growth Advisor
I help scale purpose driven businesses that have a positive impact.
I love problem solving for Seed to Series C businesses. Over the last 15 years I’ve worked with several of the Top10 fastest growing start-ups, 3x’ing revenue, building high performing teams and raising over £60m in funding along the way to further fuel growth.
How can we work together?
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C level marketing support for your business 2 or 3 days a week, for as long as you need it.
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A sprint over a fixed period on your key growth or marketing challenges, including brand, channel mix, go to market strategy or assessing the best team structure to deliver on business goals.
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Working with your existing team to provide guidance, personal development plans and make connections within the marketing and growth world.
What’s it like working with me?
Tom Jones,
Co-Founder
“Jenny is first class at building high performance growth teams that thoroughly understand the business and drive it forwards. Her results are phenomenal.”
Jessica Zwaan,
COO
“Jenny is a force to be reckoned with. She is calm, approachable, and diligent in her approach to transforming a business's marketing and growth function. Every time I met with her team they also showed nothing but admiration and respect for Jenny and how she lead them!”
James Eyton,
CFO
“Jenny is an exceptional CMO/Chief Growth Officer. She builds incredible teams and her analytical skills are second to none.”
Jonathan Saddler,
Growth Strategist
“Jenny’s energy is insatiable and skill in leading growth in startups through Series A - C is brilliant, as shown in the results. Having broad knowledge of all marketing and the ability to think big picture while also getting things done with a team, makes her exceptionally effective.
Questions I can help you answer
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Who should our customers be, both now and in future?
Define and identify the most profitable customer segments to target. Who are the early adopters, which customers and use cases might cost more to aquire than then are worth.
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Do I have the right team, how should this evolve as we grow?
Having the right people for your age and stage of business makes a huge difference to growth. I can help identify the skills and culture gaps and fill them.
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How do I balance "brand" and "performance" marketing?
What role should brand and branding play? How much should I spend? How should I measure it?
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Is my marketing channel mix working? How do I future proof it?
This involves an audit of current channel performance as well a strategic approach to media planning and attribution plus experience of how channels scale and plateau.
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What goals should I set my team to drive change?
Whether it is using OKRs, a North Star Metric, Pirate Metrics - or any other framework - understanding the pros and cons to ensure they are well understood in your business and don’t create competing behaviours between teams can be a headache, but fundamental to success.
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Which levers should I pull to improve unit economics?
I can help take a holistic view across all areas to identify a Growth roadmap that balances ambition for YoY Growth with Unit Economics. This includes a view of opportunities across Product Offering, Pricing, Promotion, Marketing Mix, Retention, Brand Messaging and CRO.
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We have 100s of ideas, which should we go after?
With limited time and resource focus is key in a start-up environment. I can help size and sequence the opportunities to create a Growth Roadmap that makes sense for your business.
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How do we keep and win back more customers?
I have worked in Ecom and Subscription businesses and have grown Life Time Value (LTV) by understanding the customer use cases that drive different purchasing behaviours.
Brands I’ve worked with
allplants
Houst
Flexa
Music AI
Greenpeace
goHenry
Doctify
Natures Menu
Why Bamboo Works?
It’s about delivering fast, sustainable growth. Like Bamboo.
I want to help early stage businesses win, especially those who balance profitability with their impact on people and planet.
With a sustainable business model. I enjoy looking at everything from product, price, positioning and operations to make sure there are scalable unit economics. I love unpicking these challenges and finding the right balance of speed vs quality growth.